Google Search is not the one and only. Banned by Google? You still can count on Yahoo, Bing and other search engines to send visitors. Although for me, the SERP (Search Engine Result Pages) of Yahoo is little weird. Some unimportant pages could be there, like a feed page (www.domain.com/feed). This makes me conclude that Google is still the best, unfortunately.
However, it’s always good to prepare your lifeboat. You may want to know what Yahoo and Bing expect from your websites to prevail in their SERP. In case you didn’t know, Yahoo’s organic search listings are powered by Bing, one of Microsoft’s products. Here’s five pages they would index higher:
(1) Original and valuable content
Post only unique content, under relevant and clear title. Don’t produce pages with too few content. Go deeper to explore your topic. Think “authority”! Check also for grammar, spelling and readability for the sake of authority. However, if your content runs long, move it to a second page or another post title. Readers need a break.
How about images, presentation or video content? Still you need to give unique text about them, not to mention obligatory ALT text. And by the way, if you post video content, keep it easily consumable. Running a video with duration more than 20 minutes is not good. It increases download times and make your visitor unpleasant.
(2) Completed and relevant metadata
Since the beginning, Yahoo sees the meta so important. So, see that way too for better rank in Yahoo Search. Use a Meta Description and write it accurately. After the title, the description is second most important attraction for users. It’s also for snippet that will appear on SERP. Pretty useful to tease users to click your link from SERP.
Remember to use a Meta Keyword to list keywords for each page of your web. Use distinct lists of keywords, instead of a broad set of keywords for the entire website.
(3) Fine web design, which easy to navigate
Content is king, but design definitely is VIP too. Don’t overuse your design ability, though. Heavy site requires more loading time, and it’s not good. Remove all unnecessary plugins or widgets. Compress any image that has size more than 100 KB.
Last but no least, make sure your web has easy-to-navigate layout. If it’s possible, add an HTML or XML sitemap, with a link from your homepage. That will help visitors and ensure all your pages are crawled.
(4) Socially good
What is important now is not merely about backlinks. It’s how social are your pages too. So, enable ways for visitors to share your content through social media. The links from social networks are mostly nofollowed. But it creates buzz. Surely, it’s an authority indication.
You are encouraged also to correspond with blogger/webmasters of related webs and other providers of relevant content in order to increase the number of links to your webs. Those kind of links will improve your search rank. But the Link Farms (creating links between unrelated pages in order to increase page link counts) won’t help your web. That would be considered spammy, instead!
(5) Have no trick or spam
For examples, pages that is a redirect (doorway), duplicate content, automatically generated, using methods to artificially inflate search engine ranking, hidden text, give search engine different content than what human sees (cloaking), excessively cross linked with other sites (link schemes), with excessive or off-topic keywords, misuse of competitor names, using too much pop-ups, deceptive, fraudulent, provide a poor user experience, etc.
The golden rule is to create pages designed primarily for human (not for search engines). So, give hyperlinks intended to help people find interesting, related content, when applicable. Not for improve your rank.
That’s all I think.
Basically, it’s not far different with what does Google consider as high quality content, don’t you think? But I wonder why for the same keywords, the SERP of Google and Bing or Yahoo are different significantly. There must be other criteria of algorithm they don’t expose. Anyone can explain?